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Here you will find out the top 4 social networks for business to promote your company or store and to let your brand and sales take off!

This article has been written for business-minded people like you, who are always on the look for new ways to interact with customers, keep them engaged in your cycle of initiatives and activities and generate more sales.

We can send tons of emails or SMSs, spend plenty of money printing flyers, ask our employees to make hundreds of calls daily… However, sometimes these strategies aren’t really effective if you don’t use social networks to let your audience hear from you!

Certainly, Well-established or emerging social networks are definitely worth trying. You may be wondering, what shall I use apart the usual Facebook and Instagram?

Here are 4 social networks for business you may not be considering:

4 social networks for business

1. TikTok: The New Frontier of Social Networks

With more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users, TikTok is becoming extremely popular among people of virtually any age! The platform consists of 15- and 60-second videos which can be easily recorded, edited, and posted in-app by the user.

In short, The built-in video-making features allow you to edit your videos like a pro, completely for free, and to download your videos in case you want to use them somewhere else as in other social networks.

So, do you think you may create any videos to practically show the features of your service or the benefits of using your products? If so, don’t miss out TikTok!

To learn more about how to use TikTok to grow your business read the article TikTok for Business – 5 Brand Booster Tips! 

2. LinkedIn: The Best of Social Networks for Business


I imagine you already have a LinkedIn personal account in which you have published your CV and skills or talked about your company.

Guess what? Especially if you are targeting professionals, LinkedIn might be of great use for your business! In fact, LinkedIn is considered a must when it comes to social networks for business.

For instance, their Premium account enables you to get in touch with several professionals who can easily be found, using keywords or field of interest, among their community formed by 772 million users spread over 200 countries. You can connect with them and start chatting or send InMails which are actual messages to their profiles.

In other words, LinkedIn is the heaven of sales for plenty of B2B businesses!


3. Pinterest: Social, Business and Design


Do you already use images to promote your products? Then why not start using Pinterest, the most stylish one between social networks for business!

To clarify, Pinterest users share and save content to virtual collections called boards. While you can find just about anything on Pinterest, it is especially famous for craft projects, recipes, fashion, home décor, and health-related information.

Most importantly, signing-up for a business account is free of charge and you will be given access to sales-minded features such as analytics, which is a nice way to start using a new marketing channel without having to pay fees right from the start.


4. YouTube: Get Social and Do Business with Videos

YouTube is the 2nd most visited website in the world with 34.6 billion visitors each month! Don’t you think trying to exploit such a great exposure is worth the effort?

For example, you may show how to use your products, describe the benefits of your service in person or by using animated boards, share information or showing whatever you like to draw people’s attention!

So, get some catchy videos ready and hit the market! Moreover, creating ads on YouTube isn’t that expensive as you can start as low as 1 euro per day.

On the other hand, the more you spend the easier will be for YouTube to deliver your ads to people. Apart for this though, YouTube is generally at everyone’s reach.

In short, to get started you need to create a Google Ads account as that one is the tool to set YouTube ads as well. After that, you just need to select the video you want to promote and your target market niche. That’s it!


In conclusion, we hope you have enjoyed the article. Now let’s go straight to the action and try out one or even all of these social networks for business to boost your marketing and sales!

Cavendish Media’s Team