SEM SEARCH ENGINE MARKETING
With our SEM search engine marketing service you can show your ads to motivated prospects at the right time, when the chance of gaining a new client is the highest!
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to make a purchase. That is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
You may be wondering what the difference between SEM and SEO is.
Apart some exceptions, over time the definition of SEM moved towards a meaning of search engine advertising, essentially paid ads, with organic efforts (improvements to your website in the attempt to rank it in the first results of a search query) falling pretty much exclusively under the SEO umbrella.
SEMs will usually begin a campaign with comprehensive keyword research and competitor insights to create targeted campaigns that place their products and services in front of a target audience.
These campaigns include:
• Search Ads (text ads)
• Shopping Ads
• Display Ads
• Gmail Ads
• YouTube Ads
These are all different formats available within Google Ads.
When users search for specific terms that the advertiser is running ads against, they will see a custom ad or a shopping ad. Every time the ad is clicked, the business pays for this.
While both using SEO and SEM you are going to boost your website’s visibility, working just on the SEO takes usually much more time and you are going to wait a while before noticing the first results. On the other hand, it is true that SEM is a paid advertising type but it is also true that results are much faster and you are always in control of your campaigns.
Cavendish Media’s team is here to guide you in the SEM world to select the proper features and audience for your campaigns, managing your ads according to yours and the audience’s feedback and to help you let your sales take off the ground!
Fill in the form below to book a FREE consultation call to better explain to you how we can help your business by using Search Engine Marketing.