Here you will be finding 3 ways to advertise with YouTube, broaden your audience and boost your sales!
If we say YouTube, what comes to your mind? It’s obvious! Videos of any kind over an almost infinite range of topics.
We all use it to watch videos we like. It might be a funny video about cats, a tutorial of a recipe we are trying to prepare, the official video of a new song we’re listening to while we do our housework, and thousands of other possibilities…
Unsurprisingly, YouTube is the most used platform to watch videos with more than one billion monthly users who collectively watch more than one billion hours of videos each day! As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.
So, don’t you think it would be a nice idea to have access to such an impressive audience and exploit it to grow your brand’s reach and authority?
For example, Apple was the biggest advertiser on YouTube in 2020 with an amazing 2.23 billion impressions and the company increased drastically its revenue each year.
Now, let’s cut to the chase and let’s consider together 3 ways to advertise with YouTube, increase your reach and, of course, your sales!
CREATE A CHANNEL
Upload new videos for your audience and order them in lists divided by topic
While you are watching YouTube videos, you will often find YouTubers who ask you to subscribe to their channels to keep you posted with their new uploads.
Indeed, subscribing to a YouTube channel allows you to get notified every time the YouTuber you are following releases a new video.
Moreover, the more video you watch from a channel, the more you will be suggested to watch other videos from the same channel by YouTube itself!
Therefore, if you really want to advertise with YouTube and get the most out of it, you should create a Channel for your brand and kindly ask people to like your videos and, most importantly, subscribe to your channel to be able to get back to them with updates every time to upload a new video.
Furthermore, you can create a good-looking channel by ordering your videos in playlists to let your visitors choose between different topics.
ADVERTISE WITH YOUTUBE ADS
YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full.
Here are 5 types of ads available on YouTube:
Skippable In-Stream Video Ads
Firstly, we have skippable in-stream video ads, which can be served either before a video or during it. These ads last at least 5 seconds and then the viewer has the choice to skip them. In general, the video ad needs to be a minimum of 12 seconds and it’s recommended to keep it under 3 minutes.
Above all, the advantage of choosing this type of ad is that you’ll only get charged when someone watches at least 30 seconds, the entire ad (for any ad under 30 seconds), or if they click on it.
Non-Skippable In-Stream Video Ads
These ads can also play right before a video or during it with the only difference being that there’s not a skip button at all. The non-skippable ad is best when your brand really needs to raise awareness preventing the viewer to skip.
Bumper ads are six-second, non-skippable video ads that play right before an actual video. These ads are perfect for anyone who has a simple message to convey and doesn’t need the full production of a minutes-long video.
Discovery ads are very different from the three previous ad types. In fact, they are actually really similar to Google search ads, appearing amongst search results like in a search engine. Like Google text ads, YouTube’s Discovery Ads also say “Ad” in a box to let users know they are paid for results. What’s also interesting is that these ads can show on the search results page, video watch page, and YouTube homepage which gives them great visibility.
YouTube also offers non-video ads. This ad features an image, some text to the right of the image, and a button to click to go to your website.
EMBED VIDEOS ON YOUR WEBSITE OR SHARE THEM ELSEWHERE
If you own a website, you can show your channel’s videos directly on your web page by embedding a video using a code or connecting the channel through various built-in or third-party integrations.
By doing so, your website’s visitors will simply see the video, or list of videos, to play while navigating the site.
Moreover, you can still share your videos elsewhere to increase the number of views and, thus, let YouTube do the rest of the hard work suggesting the same viewers to watch other videos from your channel while they navigate YouTube!
We hope you enjoyed the article Advertise with YouTube – Here are 3 ways.
In conclusion, are you ready to conquer the market using YouTube’s marketing superpowers? If so, good luck with your marketing campaigns! However, if you don’t feel that ready yet, no worries… Cavendish Media’s Team is here for you to help your brand with professional and passionate help to reach your market segment, stand out from competitors and boost your sales.
Click here to get in touch and let us know more about your brand and your goals!
Cavendish Media’s Team