As you may know, people are much more attracted to videos than simple images. There have been countless tests performed to compare video ads with image-based ads. For instance, using video ads instead of images on platforms such as Facebook you will usually get results such as these:
• 2x the increase in clicks
• Conversions increased by 20-30%
• 2-3x higher click-through rate
That’s just natural! People like to watch videos and are definitely more prone to interact, like, share and comment on a post that boasts a nice, fun or interesting video.
Just think about video-based social networks such as YouTube or TikTok and their exponential growth! These platforms have wisely used videos, shorter or longer, fun or educational, to stick in people’s mind becoming part of our lives.
What about you? Wouldn’t you like to be able to exploit the massive potential of videos to grow your business?
You may be thinking that you are not the kind of person suited to speak to an audience in a video…
Maybe you are racking your brain in this very moment with plenty of negative thoughts such as: “I’m not good at doing public speeches”, “I have no idea of what shall I say” or “I’m pretty sure one needs expensive stuff or to hire a video maker to do decent videos”…
If so, stop torturing yourself! You may be surprised to know that some amazing tools enable you to create awesome and engaging videos without the need to start recording something from scratch or to speak in front of a camera.
I am talking about Video Animation platforms.
A Video Animation platform is a software, generally web-based, able to produce animated videos using plenty of virtual subjects or items that perform actions or speak. Just imagine a background voice that explains what problems people face without your services or products, and how what you offer can be beneficial for them, while a cartoon character is doing something to visually explain what the narrator is talking about.
If the character has to speak, run or even fly to better explain your point… well, that's up to you!
Alternatively, you might just show some images in sequence while, all of a sudden, a hand appears and start writing on a whiteboard what you wish to tell your audience!
There are countless options to use, why don’t you try to draft some videos to advertise your business?
Here below you will find 3 of the best video animation software currently on the market!
HERE A FEW OF THE BEST VIDEO ANIMATION PLATFORMS
Doodly is an amazing software for creating whiteboard animations. Anyone can create whiteboard, blackboard, greenboard and even glassboard animations with ease and in a matter of minutes.
There are hundreds of characters, items and scenarios to use, which can be drawn from a human hand (including male and females, as well as different ethnicities), cartoon-style hand or also progressively without hand-drawing effect.
With the custom drawing feature, you can add in your own image and tell the software how you want it to be drawn.
There are monthly and annual pricing options, starting from 39$ to 69$ per month. Lately, though, the company has launched a special offer providing the cloud-based software for a 67$ one-time fee only, which seems to be a really good deal!
Animaker is easy to learn and to use and produces professional-quality videos in a variety of formats at affordable prices.
The cloud-based software is really complete and adds plenty of options for customizable animations to royalty-free stock pictures and videos to use. You will find one of the largest collection of animated characters, properties, wallpapers, icons, images, videos, and more.
Moreover, you can export your videos in 4K quality to show your clients an astonishing ending result!
The pricing goes from 10 $ to 39 $ per month, with an extra in case you wish to have your videos in 4K, unlimited downloads or additional space on the cloud.
Blender is a 3D creation suite that supports pretty much every aspect of 3D development. With a strong foundation of modelling capabilities, there's also robust texturing, rigging, animation, lighting, and a host of other tools for complete 3D creation.
The amazing thing is that you can do much more than simple animation and all without spending a penny! Yes, the software is free, open-source and downloadable on virtually any operative system.
On the downsides, being a complex tool for many purposes, it isn’t definitely intuitive and it will take you a while before you can create basic animations to use in your videos.
If you are a novice to this world, Doodly or Animaker may be better options to suits your marketing needs.
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