Digital Marketing: why is it so important?
“Digital Marketing enables you to achieve your marketing goals by means of technological tools and digital media”
Nowadays the costumer’s purchasing decision-making process is influenced by blogs, reviews, brand reputation and online opinions. This leads the best companies to implement web activities among their marketing strategies, in order to move forward with the digital era. Moreover, Digital Marketing enables you to reach a specific target and interact with it, regardless of the geographical where you are. You can monitor your users’ activities in real time; by so doing, you can improve your marketing strategies day by day.
What do you need to build a good digital marketing strategy?
- Analyse your audience’s desires and needs;
- Define the value proposition;
- Set the goals you want to achieve;
- Monitor your users’ data and meet their needs in the best way;
- Use the tools that most suit your needs.
The term ‘advertising’ includes all those paid activities whose purpose is to promote or sponsor a brand, such as SEM (Search Engine Marketing) and Pay per Click, which will make you achieve an immediate exposure. ADV is useful in order to gain visibility and face other competitors. If used correctly, they will enhance a return on your investment (ROI), thus generating profit for your company.
SEO and User Experience (UX)
The SEO (Search Engine Optimization) includes those activities which optimise your website performance in terms of exposure and positioning in search engines. Regarding the SEO, it is important to consider and implement the User Experience, as it is the set of perceptions, reactions and emotions felt when the user interacts with a website; these factors will guide you in the creation of a website which is easy to access, practical and esthetically pleasant for the users.
Some tricks to create a practical, clear and pleasant website:
- Make the website intuitive;
- Create a captivating design;
- Use clear contents which fully respond to specific keywords;
- Optimise your website for its use on mobile devices.
Content Marketing is useful to attract new clients online and increase Brand Awareness, engagement and Brand Reputation. It includes all those activities of content creation and spreading such as blogs and articles, which can encourage your business growth in terms of SEO and clients acquisition.
Digital PR is a practice used by companies/brands to increase their online presence by means of bloggers, online journalists and communicating directly with social networks audiences. A digital PR strategy can increase and improve a company’s reputation in online communities by providing the brand with a greater exposure.
Social Media Marketing (SMM)
Social Media Marketing includes those activities of products, services or brand promotion by means of social networks which make the direct interaction between company and user possible. Social medias are fundamental to increase a brand popularity, specially at an international level. Freelancers, companies, organizations use social platforms to advertise their products and/or services through different channels, enabling them to reach their audience anywhere and anywhen, thanks to the possibility of creating tailored, promotional and informative ads. This strategy enables you to bombard your audience’s emotional system and create subconscious desires in them. It is fundamental to consider the market in which your company operates and which kind of platforms are suitable for your business in order to implement an effective Social Media Marketing strategy.
The term ‘Conversion Marketing’ includes all those techniques whose purpose is to turn website visitors into new clients and preexisting costumers into loyal ones. Through a mix of data analysis, creativity, technology and business you can increase your website conversions. Here are some types of conversion:
- Online sales
- E-mail subscriptions
- Forms completion/subscription
Marketing Automation is the set of activities, technologies and processes which help companies to reach the right people, with the right message, at the right moment. It automates marketing actions that are normally realised manually thanks to software which optimise your web marketing strategies through the automation of repetitive actions, such as managing your e-mails sending, qualifying your contacts and creating new selling opportunities.
E-mail Marketing consists of sending e-mail and newsletters as a way to
communicate directly with your leads for commercial and loyalty purposes. It has to be done periodically in order to build up a steady relationship between the brand and the consumer and to build customer loyalty towards the brand.