For many corporate and personal brands, video is more important than ever before. With 78% of people online watching videos weekly–and 55% watching daily–it’s a great time to gather video marketing tips for your strategy.
A staggering number of viewers watch video content online. In addition, 82% of all online traffic is projected to come directly from video by 2022.
Video gives you the opportunity to:
1. Engage More Viewers with Stories
Stories videos can be leveraged to:
• Send users to your profile
• Promote your product or service
• Gather and share user-generated content (UGC) from your followers
• Answer questions and start conversations with your viewers
To engage more viewers with Stories, post consistently. Consistent posting across all social media platforms is a standard best practice for building a relationship with your audience. Therefore, factor in regular Stories when you update your marketing strategy.
2. Optimize for Mobile Devices with Vertical Video
As video continues to increase in importance–both to marketers and to viewers–there is a higher demand for vertical video optimized for mobile screens. In fact, 75% of mobile users say they’d rather watch vertical video on their phones, rather than horizontal.
To properly optimize your videos for mobile viewing, you need to make sure your videos are sized to the correct dimensions for the platform you’re using.
3. Capture (and Keep!) Viewers’ Attention with Shorter Video Ads
Generally speaking, video should be kept short across all platforms to ensure your viewers are watching your content all the way through. Ads are no exception. The shorter the video ad, the more likely viewers are to watch the entire thing.
For instance, YouTube bumper ads are a great example of this strategy. In 2016, the platform introduced a 6-second ad format that users couldn’t skip. The strategy paid off: on average, these ads bumped up brand awareness by 30%.
On average, social media videos should be kept under 2 minutes long, but the length of your video really depends on the platform where you’re sharing it, as well as the format. (For example, video ads should be much shorter than an informative video.)
4. Don’t Skip Out on Live Video
Facebook Live and live YouTube broadcasts are a powerful tool for engaging with your audience in real-time. Additionally, Instagram Live video may be poised for a boost.
A few tips for creating engaging live video content:
• Engage directly with your audience in real-time
• Host Q&As and live training sessions for your followers
• Shoot live, behind-the-scenes videos of events
• Broadcast exclusive videos to private groups on Facebook
5. Start a Vlog
A vlog (video blog) is a great way to repurpose your written content into shareable videos that are easy for your viewers to watch on the go. Or, if you prefer, you can spin written content off your vlog! Therefore, you can maximize your content.
Vlogging is a fantastic way to incorporate video marketing tips and content into your digital marketing strategy. For content creators who might not be comfortable appearing on live video, vlogging is a great alternative. You can plan, record, and edit your video in advance–no pressure to perform on the spot.
It’s time to create! What kinds of videos do you want to share? On what platforms? Let us know in the comments!